When tackling your small business’s internet marketing plan, entering the arena of exposure through likes, shares, re-tweets, and re-pins can be overwhelming. Things can get even more confusing, because there isn’t any one thing that will increase each company’s online exposure. Successful inbound marketing needs an individual approach: focus on what is unique about the way you do what you do, and let that idea guide your social media marketing strategy.
Creating an Internet Marketing Program for Your Small Business
The one constant factor in any successful internet marketing plan is the development of a well-crafted program that guides all of your online activities to form a cohesive whole. Keep in mind that a half-hearted approach, without coordination and focus will lead your company nowhere. Even if you only have a few spare hours a week, you can still put together a plan for consistent interaction across multiple digital media platforms.
That leads to the question: when it comes to social media networks, is one enough? Is six too many? The answer to that lies in the coordination of the overall program.What resources do you have to devote to internet marketing? Do you have a staff of 20 where you can allot an employee a full-time job managing these items? Or are you doing it yourself at the end of a long work-day? Do you have an extensive marketing budget or a smaller one?
Also consider your business’s unique identity – which social media networks are your perspective clients using the most? If you’re running a veterinary clinic, a Pinterest account featuring clinic pets, or client photo contests will likely be far more effective than a similar amount of time dedicated to maintaining your professional LinkedIn profile.
The key to successful inbound marketing is to always pick your battles.
Don’t Feel Overwhelmed: Take on One Thing at a Time
Start with your website. Make sure that it is following Search Engine Optimization (SEO) best practices to make sure you can be found when prospective clients are searching. Getting your site in the top five search results can be done, but not without a truly diligent approach to your internet marketing.
Next, ensure you use the keywords targeted in your SEO research to guide your website content, blogs, and social media plans.
Blogging is often the most effective source of new content, which draws people to your site.As you publish your blogs, they become fodder for distribution on your chosen social media networks.
Pinterest: The (Big, Bad) New Kid in Town
Facebook started it all, with Twitter following closely behind. But I’ll tell you: Pinterest is giving Facebook a run for its money. With the explosion of Pinterest’s popularity, the other major social media networks have been aggressively re-designing their layouts to be more image-heavy. This is an attempt to catch up with the new kid.
If you have a business with visual appeal, and want to start your marketing program with one network, look at starting with Pinterest. Maybe you’re representing a luxury vacation spot, or you’re a vet looking to feature your cute clients? Becoming active in the Pinterest community could be a great jumping off point for you. (My next blog is going to focus on the virtues of this newest social media hot ticket).
The main point of how to get your content seen is this: This is a game where each medium should be feeding the others, and where all roads lead back to your brand. Don’t skimp on your planning stage: do your research and decide what clever use of your resources can help you attain your online marketing goals. With the right plan, even two hours of activity a week can help build your business.
Creative Commons Attribution: Permission is granted to repost this article in its entirety with credit to Doug Hay & Associates and a clickable link back to this page.