WordPress is a content management system (CMS) platform for developing a website which is a key part of your Internet marketing tactics. It was originally designed for blogging, but because of its desirable and useful features, it was expanded for use in website creation. As a direct result of these features, its has attained a high degree of world-wide popularity.
WordPress is the number one web software platform available for developing a new website or blog site. And when it comes to blogging, WordPress is leading in terms of the number of users and visitors combined. Its functionality and ease of use makes WordPress number one as a blogging platform.
It is a Great Content Management System (CMS)
A CMS allows the site owner to make changes to the site, upload blog posts and more without sending it to a programmer. WordPress is the most preferred content management system on the internet. It allows the user to create, publish and edit new web pages or blog posts with no HTML (programming lingo for Hypertext Markup Language) knowledge or other code required.
With the drag and drop page editor, reordering and editing of pages becomes simpler and easier.
It Offers a Multitude of Useful Features
The basic WordPress program allows you to add more features and functions (called plug ins) that are easily installed. While you don’t need to be a programmer to install plug ins, I always use a programmer as some plugs ins can change your site. There are lots of downloadable plug-ins widely available on the internet from spam blockers to SEO (search engine optimization) tools.
WordPress has Excellent Security
WordPress has full user registration, password-protected posts and spam protection.
Also easy installation and upgrades to the website are standard with WordPress.
An Advanced User System is an Option
WordPress offers user levels to control user access to different features. This gives you the ability of allowing individual users to create or modify content in your web log by changing their user level. E.g. Your writer would have fewer controls than an editor or administrator.
Many Themes are Available
There are many design templates (called themes) for WordPress and more being created on a regular basis. I prefer the Cadillac of themes called Thesis but there are many others. There are free themes but I don’t recommend them as they may not have been fully developed and likely have limited or no support. There are many quality and great looking themes available for a very small fee.
These themes are easy to install but I recommend a programmer do it. Hire a web marketing or design firm that specializes in WordPress to create a beautiful and functional WordPress site specific to your needs.
Get started today and build your presence on the web.
The Author, Doug Hay
Doug Hay, is the founder and CEO of Doug Hay & Associates, an Internet and Social Media Marketing Agency for small businesses. Doug believes that to be successful on the Internet, businesses must adopt the mindset of a publisher. Have something useful to say and say it often taking advantage of the many effective social media and syndication tools – with blogging at the top of the list.
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